Year:
2024
Timeframe:
2 Months
Tools:
Paper Weaves, InDesign, Photoshop
Category:
Promotional
Overview
This project imagines a launch of a hypothetical band that redefines folklore. Inspired by the traditional craft of weaving and the powerful symbolism of the color red, the posters honor the cultural heritage of women from Saudi Arabia, Palestine, Kuwait, India, and China. The band becomes a metaphorical platform, honoring craft, memory, and identity while reimagining them in a modern context. With the slogan “Weaving music”, the project uses design to express connection, continuity, and reinterpretation across cultures.
Approach
The band’s identity is shaped by visual references to weaving patterns and the symbolic use of red, often associated with strength, femininity, ritual, and resistance across cultures. The designs emphasize rhythm, texture, and symbolism to reflect the interconnectedness of cultural stories and the strength of feminine craft. The act of weaving becomes a thread that binds the narrative together, representing intergenerational storytelling and cross-cultural unity.
Expertise
Concept Development, Visual Storytelling, Cultural Research, Poster Design, Typography & Layout
